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Welcome to Simacan, Hempriya - Product Marketeer

Tue | 8 Jun 2021 | News

Welcome to Simacan, Hempriya - Product Marketeer

Hi Hempriya, welcome to Simacan! What will you be doing at Simacan and what are you looking forward to?
Great to be onboard and super excited to be a part of the Simacan journey! In my role as Product Marketeer, I will be responsible for shaping the voice of our product. My responsibilities include formulating the value propositions, building user personas, competitive analysis, positioning and product market strategy. 
 
I look forward to working with various functional teams to understand the essence of our product and achieve Simacan’s business goals.
 
What did you do before the Simacan adventure started?
I have been in a constant learning process throughout my career. Starting as a software developer and eventually moving into product management and product marketing. I have a bachelor's degree in Computer Science engineering with an MBA in Marketing Analytics, which helped me get into this interesting techno-functional role. 
 
I have worked with various tech companies in different industries to build and market new products. I have also helped improve user journeys with the aim of expanding and retaining an active user base.
 
You started with us at a crazy time, but nevertheless, I hope you had a good start. How was your first impression of Simacan?
‘Ahead in Future Logistics’ is an intriguing statement that certainly resonates with Simacan's core capabilities. When I first became acquainted with Simacan and this role, I was very curious about this business and the opportunities for a product marketeer to grow and also use the right skills to get the product to the right users. The more I looked into it, the more interesting it became. Definitely a very positive first impression!
 
Is there anything else you would like to tell us about yourself?
I am a very social person and also a dog lover. I like to make many friends inside and outside of work. I am originally from India and I currently live in The Netherlands with my husband. I love to discover new places and try out different cuisines and finally, I absolutely love cycling!